GRP means Gross Rating Points. Advertisers and Marketers use GRP to measure the impact of given advertisements.
Actually, GRPs measure the total of all Rating Points during an advertising campaign. A Rating Point is one percent of the potential Audience.
Media planners calculate total Reach, average Frequency, and GRPs as part of the planning of a campaign. The goal is to obtain the highest possible GRPs at the lowest possible cost, while remaining focused on the target Market.
But, be aware: it doesn't mean that everyone you counted even saw your message. So, the impact of GRP on a Marketing campaign isn't very trustful. A high GRP may indicate that a large number of consumers are viewing a company's advertisements, but these views don't necessarily make an advertising campaign successful.
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