Tuesday, April 29, 2014

The Importance of Visual Branding

In the direct sales business, visual branding is extremely important, as it will help you connect with your community, and express your brand's personality, making it memorable.
Here's a few tips on how to develop the Visual Branding:

  • Set your color palette: a strong color palette is a key element of brand recognition; bright or pastel colors inspire creativity and dark blues and maroons inspire trust and insurance
  • Determine your brand's fonts (and stick with them). This way, even before your clients read the message, they will recognize the font and associate it with the brand automatically;
  • Be consistent with your design templates & structure.

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